Jamie Hollebone Appointed Head of Sports and Specialist Sales

Jamie Hollebone appointed Head of Sports and Specialist Sales

News Digital Media National Sales Director, Tony Prentice, today announced the appointment of Jamie Hollebone as Head of Sports and Specialist Sales for News Digital Media.

Effective immediately, Mr Hollebone will be a specialist resource dedicated to managing and extending News Digital Media’s existing sports client base. Jamie Hollebone’s appointment comes as News Digital Media continues to be a leading sports network in Australia with users staying on its sites for longer, viewing the most pages and highest unique browser frequency than any of its competitors.*

News Digital Media’s sports websites include Australia’s largest grassroot sports network, SportingPulse and ESPN’s sports specialist sites: ESPNCricinfo.com, ESPNSoccernet.com and ESPNScrum.com, as well as the sports verticals of News Limited’s masthead websites: dailytelegraph.com.au, heraldsun.com.au, couriermail.com.au, perthnow.com.au, adelaidenow.com.au and theaustralian.com.au.

Reporting to Tony Prentice, Mr Hollebone will be responsible for managing an existing list of sports centric accounts as well as maximising advertising revenue and market share across News Digital Media’s sports sites.

Mr. Prentice said the appointment of Jamie Hollebone to the position of Head of Sports Specialist Sales will help further position News Digital Media’s premium sports content as the most attractive in the market.

“Jamie brings a long history of media sales experience and boasts strong relationships with both clients and agencies, which will be a real asset for our business.”

“We are delighted to welcome another first class sales executive to News Digital Media’s award-winning sales team,” Mr Prentice said.

Mr Hollebone said it was an exciting time to be leading sport sales at News Digital Media with the recent inclusion of SportingPulse and ESPN sports specialist sites to the portfolio.

“News Digital Media offers Australian marketers unrivalled reach and opportunities with not only a huge reach, but premium, deep and highly engaging content.

I look forward to building a team of sports advertising specialists that will deliver tailored campaigns to complement their brands throughout the sporting calendar,” Mr Hollebone said.

Previously Sales Director for the Men’s Specialist Division of News Magazines, Mr Hollebone was responsible for the formulation and implementation of sales strategies across 13 magazine titles.

Prior to that, Mr Hollebone was National Advertising Manager for Men’s Health Magazine.

There, he managed a team responsible for the implementation and enhancement of sales strategies.

*Market Intelligence Sports Ad Network Category – July 2009