Moshtix launches on-ticket messaging

Moshtix Launches On-Ticket Messaging with the Federal Government

Online youth ticketing provider, Moshtix has been named the key digital partner of the Federal Government’s “National Drugs Campaign”, with a strong emphasis on ecstasy awareness to youth.

The campaign is now live.

To launch the partnership, Moshtix has introduced on-ticket messaging for the first time.
In addition to on-ticket messaging, Moshtix is also promoting the campaign through a micro-site and display placements.

Chief executive of Moshtix, Adam McArthur said: “We’re proud to be supporting the Federal Government as the key digital partner for their National Drugs Campaign. Without realising it, drugs can become central to a person’s life.

“This can affect their personal relationships, ability to study and work, mental health and quality of life. It becomes very important to be educating society, in particular our hard to reach youth audience, of the dangers these impose.”

On the introduction of on-ticket messaging, Mr McArthur said: “We’re pleased to be launching on-ticket messaging for our events with this significant campaign. We want to be communicating this all-important initiative to our audience through their Moshtix journey.”

The campaign is being integrated across the entire Moshtix buying cycle – browsing, sharing, buying, attending and post-event - conveying multiple messages throughout the ticket purchasing process.

Andrea Bohorquez, senior account manager at Universal McCann Sydney said: “Strategically, Moshtix is an excellent environment for the National Drugs Campaign. After receiving a powerful, integrated proposal, Moshtix became the clear choice to be our key digital partner.

“Moshtix demonstrated a strong understanding on what we wanted to achieve with this campaign. By presenting a campaign that allows us to communicate with Moshtix’s youth audience during the multiple stages of the buying cycle, this made them the front running digital candidate for our National Drugs Campaign.”

The key objective of the campaign is to reduce ecstasy use among young Australians by raising awareness about the harms of illicit drug use and will also appear across the MCM Network, social media and at The Big Day Out.

The digital campaign was created in-house by Moshtix.