NEWS.com.au gets down to business

NEWS.COM.AU gets down to Business 

Relaunches its Business section NEWS.com.au today announced the relaunch of its Business vertical at http://www.news.com.au/business.

The ‘new’ Business vertical has been designed and redeveloped to meet a previously unfilled consumer demand for easy-to-access business news and advice.

The new vertical will also contain a revamped Markets section. These pages will be Australia's most comprehensive, advanced and interactive Markets section providing Australians with more freely available data than any other online publisher in Australia.

The new Markets section will bring together a wide range of Markets data (ASX, All Ordinaries, Commodities, Currencies) all consolidated onto one unique user-friendly page and supported by an extensive list of company data for all ASX listed companies.

Sigrid Kirk, group publisher, NEWS.com.au said that the new, deeper Business vertical is another step forward for NEWS.com.au and will deliver Australian audiences more engaging business and markets information in a greatly-enhanced user-friendly format.

 “NEWS.com.au is dedicated to providing Australians with the most up-to-date and relevant content in a consumer friendly way. What we are offering to our readers is something no other online publisher can. “The combination of Australia’s most comprehensive and freely available Markets data with the depth of content and expert opinion accessible through our Business pages gives us a strong point of difference. With this new vertical, our readers can feel confident in this very versatile market.”

The key features of the new Business section are:

• Streamlined design and simplified navigation
• Comprehensive ‘top level’ market summaries
• Extended coverage of local and world markets
• Deep company data for all ASX listed companies

A link to the top stories of The Australian’s online Business section can also be accessed on the new vertical as well as network opinion from some of Australia’s top business columnists.

Popular NEWS.com.au Business sub-sections – Business Sense and Business Owner – return with a new look and feel. NEWS.com.au/business is read by one of Australia’s largest pools of ABs. Last month, the section achieved 640,000 unique browsers. -