News.com.au Launches Holidaydeals.news.com.au

News.com.au Launches Holidaydeals.news.com.au

Inspiring Australians to travel

National news website, news.com.au and travel website Wego.com today announced the launch of Holiday Deals, a new section on news.com.au, which aggregates the best travel deals from over 100 travel websites.

Holiday Deals sees Wego’s popular Deals section, which collects the latest deals from Wego’s suite of partners, incorporated into the news.com.au/travel website.

Travellers can choose to view the latest Flight, Hotel and Package Deals as well as the Top Deals from all three areas. They can also refine their search depending on which Australian city they are departing from and which continent they are looking to visit.

Publisher of news.com.au, Sigrid Kirk, said that the new section was created in response to readers’ requests for low-cost travel deals.

“With the current state of the economy, Australians want the best value for their hard earned dollar. As a result we have seen a significant rise in search engine enquiries for holiday deals and short break holidays.

“Holiday Deals is the perfect solution – it saves travellers time and money by listing the latest deals in one spot.

“For those who haven’t yet decided on a destination, and are seeking a little inspiration news.com.au/Travel  provides users with holiday ideas. Whether it be a family or beach holiday, luxury or adventure, a short break or an overseas trip, readers will find stories to inspire and assist them in planning their next trip.”

Sam Lindner, Australian marketing manager for Wego expects the success of Wego’s Deals page to be replicated through holidaydeals.news.com.au.
“Consumer travel confidence took a bit of a beating over the last couple of months which has caused hesitation with travel plans.
“However, the new year has seen the release of some really hot travel deals, both internationally and domestically, as travel operators stimulate consumer confidence for travelling.
“Wego’s Deals page has proven extremely popular amongst our users and I am sure news.com.au’s travel audience will love Holiday Deals.”
For travel operators, Holiday Deals offers a great opportunity to display their best deal through the premium Weekly Featured Deals spots.
Wego also powers the Travel Search Box on news.com.au/travel and on all of News Limited’s online metropolitan masthead websites.
Ms. Kirk added: “Our readers have responded positively to the integration of the Wego brand into news.com.au/travel to help them compare travel prices. I look forward to continuing our strong partnership with Wego in the future.”
For the last six months of 2008, www.news.com.au/travel averaged 386,370 domestic unique browsers and 2.95 million domestic page impressions per month*.

* Average for Nielsen Online – Travel – Domestic category from July 2008 – December 2008