News.com.au Relaunches from All Angles

News.com.au Relaunches from All Angles

Sigrid Kirk, publisher, news.com.au today announced the relaunch of News Digital Media’s flagship news website, news.com.au with a new visual identity, personalisation and aggregation features and an array of new opportunities for advertisers.

In a first for any Australian news site, readers are able to customise their news.com.au home page with drag and drop news section modules, prioritising the news they want to read in any order they choose.

They can also choose how much information they want to see within each section. Their preferences will be automatically saved for future visits to news.com.au. In addition, news.com.au includes more defined and integrated links to each of News Limited’s metro mastheads – dailytelegraph.com.au; heraldsun.com.au; couriermail.com.au; adelaidenow.com.au; themercury.com.au; ntnews.com.au and perthnow.com.au – and content from News Corp’s major international news sources including The Sun in London, the New York Post and Fox International News.

Ms. Kirk said that the new website cements news.com.au’s position in the market as an innovative, forward-thinking, authoritative news website.

“We conducted thorough research to understand what Australians expect and want from a news website and found that an ever increasing array of options in every category of life fuels people’s desires for total customisation. People are picking and choosing what works for them and on their terms.

 “The result of this research is the new news.com.au, which truly differentiates us from any other online news publisher. We are the only Australian news site offering readers a choice to personalise their news.

 “With its new personalisation tool, its key functional changes, new look and feel, visual identity and positioning, news.com.au delivers to its audience in-depth, balanced content in whichever way they choose to engage.

 “For advertisers, the new site becomes a creative and contextually relevant avenue to reach an engaged, three-million strong domestic audience. On top of existing advertising packages, we have extended options to include complete re-skinning of index and story pages for total section dominance as well as sponsored links.

 “We are proud of the level of integration, detail and depth the new news.com.au offers users and advertisers. This new design, along with our strong, experienced editorial team, truly positions news.com.au as a dynamic leader in the market.”

The news.com.au ‘FROM ALL ANGLES’ consumer advertising campaign begins in October and was created by George Patterson Y&R with media buying responsibilities handled by Publicis.