News Digital Media and Match.com.au Announce Partnership

News Digital Media and Match.com.au Announce Partnership
News Digital Media to sell advertising on-site

News Digital Media’s chief executive officer of media, Michael Robinson, today announced an exclusive partnership with Match.com, the world's largest online dating company.

Launched in 1995, Match.com pioneered online dating and has helped redefine the way people meet and fall in love. Match.com operates some of the leading subscription-based online dating sites in 40 countries, in 15 different languages that span six continents.

The agreement will see Match.com’s Australian brand and content integrated throughout News Digital Media’s flagship news website news.com.au and the launch of a co-branded website http://dating.news.com.au.

Mr Robinson welcomed the partnership, saying: “the integration of Match.com.au into news.com.au brings together two iconic brands, merges their high quality audiences and adds great value to News Digital Media’s 360º lifestyle coverage.”

In addition to the integration and co-branded site, News Digital Media’s award-winning sales team will sell advertising space on match.com.au to news.com.au users.

This means that through the recognition of a user’s IP address, visitors to news.com.au who then visit match.com.au will have advertisements sold by News Digital Media displayed to them.

Benoit Baudon De Mony, GM, International, Match.com.said: “We are thrilled to be partnering with News Digital Media.

The partnership brings together Match.com’s 15 million members with News Digital Media’s network of eight million Australian users who can now search, connect, communicate and find love on our website.”

Mr Robinson added: “I am delighted that our award-winning sales team will be selling space across the co-branded site. This is a fantastic opportunity for advertisers looking to target highly engaged Australians online who are on their quest for love.”

Match.com.au will be heavily promoted on the news.com.au homepage, as well as throughout news.com.au’s entertainment vertical.

There will also be a link to the co-branded site on the navigation bar across the News Digital Media network.

According to Neilsen Online/NetView, traffic to Australian dating sites increased by approximately 41 per cent in the last year.