News Digital Media Appoints New Head of Trade Marketing

News Digital Media Appoints Head of Trade Marketing

News Digital Media’s chief commercial officer, Ed Smith, today announced the appointment of Jodie Watson as head of trade marketing. Ms. Watson, who started in the role this week and reports to Mr. Smith, is responsible for the direction and management of all trade marketing activities for News Digital Media.

 Mr. Smith said: “The digital industry is set to prosper this year as marketers seek more accountability for their dollars. As the movement of advertising spend from free-to-air TV to online accelerates, our trade marketing function will play a critical role in ensuring News Digital Media increases its revenue and market share.

“Jodie’s extensive online media and marketing experience makes her ideally suited to the role and I am confident she will make a significant contribution to our commercial success.”

Ms. Watson said: “I am thrilled to be joining News Digital Media – the only major publisher to increase its market share over the past year or so. I look forward to building on the superb relationship the company has with Australia’s agencies and clients.”

Ms Watson has over 10 years marketing experience primarily in digital and media. She joins News Digital Media from Profero, a global digital advertising agency based in Shanghai where she was executive producer.

 Prior roles include general management and marketing at TOM Media Group, China’s largest media company and trade marketing for all of the Fairfax Digital websites.