Richard Freudenstein - What's Next for Australia's Digital Community

Where Next For Australia’s Digital Community?

Transcript from the opening speech delivered at Advertising & Marketing Summit,Sydney, Wednesday 29th July 2009.

Summary:

News Digital Media Chief Executive, Richard Freudenstein covers the five major topics facing Australia's Digital Community:

• The national broadband network and what it means for the industry
• Audience measurement
• Audience targeting
• The future of journalism, specifically how it will survive in the online environment, and
• Paying for digital content.

Full transcript is attached.