Sound Alliance and Moshtix form Strategic Ticketing Partnership

Sound Alliance and Moshtix Form Strategic Ticketing Partnership

Key Messages:

• Strategic partnership between News Digital Media’s moshtix & Sound Alliance
• moshtix to be exclusive ticketing partner for suite of Sound Alliance websites
• Sound Alliance focussing on core growth area of media
• Sound Alliance launching new media and products in 2010
• Benefiting from broader access to ticketed events from moshtix
• Will work together on a range of other commercialisation opportunities using the complimentary strengths of both companies.

Sound Alliance, Australia's leading independent online entertainment publisher has formed a strategic partnership with online ticketing website moshtix.

The partnership sees moshtix become the exclusive ticketing provider for all Sound Alliance websites including inthemix.com.au, FasterLouder.com.au, SameSame.com.au and MessandNoise.com.

Sound Alliance will now focus on its rapidly growing core media and advertising business, which is preparing to announce a series of new media and product additions in 2010.

The innovative partnership allows Sound Alliance to continue to generate revenue from offering ticketing services to its loyal audience of over three quarters of a million monthly unique browsers, powered by moshtix’s ticketing platform.

In addition, Sound Alliance and moshtix will work together to commercialise the unique and hard-to-reach audience attracted to both sites, allowing both businesses to focus on their core strengths.

 Sound Alliance managing director Neil Ackland commented "We are delighted about this partnership with moshtix as it allows both businesses to maintain focus on their respective core operations of media and ticketing but at that same time offering growth opportunities for both businesses." He went on to add "In recent years moshtix has emerged as a leader within the ticketing space.

At the same time Sound Alliance has emerged as a leader in music media so the partnership naturally complements each of us and offers considerable upside."

moshtix general manager Adam McArthur said "The synergies Sound Alliance and moshtix share are undeniable.

“With already established relationships with many of our ticketing partners, Sound Alliance is a powerful vehicle to promote and sell tickets. The significant investment we have made in our ticketing platform and our team, combined with Sound Alliance’s reach, provides moshtix’s partners with a commanding platform to access a relevant and engaged audience.

“I look forward to working with Sound Alliance and benefit from their great experience in selling advertising solutions to the music industry.”

Sound Alliance has operated a ticketing division since 2003 to complement its entertainment and music focused media properties inthemix.com.au, FasterLouder.com.au, SameSame.com.au and MessandNoise.com and its marketing agency Thought By Them.